For years, Open Banking has been seen primarily as a tool for credit risk assessment—but its potential reaches far beyond lending. With evolving regulations like PSD3 and the upcoming Financial Data Access framework (FIDA), new business opportunities are emerging across industries. From hyper-personalized loyalty programs to smarter SME lending, companies that embrace these changes can gain a competitive edge. The key? Viewing regulatory shifts as opportunities rather than obstacles and leveraging financial data in innovative ways. In this article, we explore how businesses can adapt, innovate, and thrive in the evolving Open Banking landscape.

Explore how Props, founded by serial entrepreneur Tuomas Kohila, is reshaping the rewards and loyalty industry. By leveraging AI and Open Banking, Props combines personalization with robust consumer privacy protections. Read on to discover their innovative approach and partnership with Enable Banking.

SAS EuroBonus is leading the way to a more personalized and insightful future for customer loyalty programs. We had the pleasure of sitting down with Madeleine Svantesson, Head of EuroBonus Partners at the Nordic Fintech Summit. Madeleine shares her experiences and insights on how SAS EuroBonus, the largest loyalty program in Scandinavia, is leveraging Open Banking to enhance member engagement and drive business growth.

Since 2021, Orka Ventures has partnered with EnableBanking to revolutionize Open Banking in Iceland. Through the development of cutting-edge APIs and collaboration with Iceland’s three major banks, Orka has built a consumer-lending app that automates creditworthiness assessments. This partnership has empowered over 100 TPPs to leverage Open Banking data, transforming Iceland’s financial landscape with transparency, security, and innovation at its core.

Learn how Enable is working with CRIF to help banks understand and use big data.

Enable is helping Props deliver its highly personalised rewards programme to an ever-growing user base, all while maintaining an emphasis on data privacy and security.