SAS EuroBonus is leading the way to a more personalized and insightful future for customer loyalty programs. We had the pleasure of sitting down with Madeleine Svantesson, Head of EuroBonus Partners at the Nordic Fintech Summit. Madeleine shares her experiences and insights on how SAS EuroBonus, the largest loyalty program in Scandinavia, is leveraging Open Banking to enhance member engagement and drive business growth.