Employee Spotlight with Sofiia Mamedova
At Enable Banking, we know that innovation in finance is driven by people who can translate complex technology into practical solutions. Sofiia Mamedova, as an Open Banking Advisor, plays a key role in bridging the gap between fintech possibilities and client understanding, guiding businesses through secure and transparent digital financial solutions.
In this Employee Spotlight, Sofiia shares what it’s like to educate and advise clients in the fast-moving fintech space, why transparency and innovation drew her to Enable Banking, and how the company’s supportive culture helps her thrive.
Watch Sofiia’s full story below to see how she’s helping clients navigate open banking and shaping the future of financial technology.
A First Step into Fintech
Sofiia’s journey into fintech is unique: she had never worked in the industry before joining Enable Banking.
“As a consumer, you’re always surrounded by financial services and technology,” she explains. “When I discovered Enable Banking, I was attracted to the company because of its innovation and the potential to improve traditional financial systems, especially for older generations.”
Her role goes beyond sales. As an advisor, Sofiia educates clients on open banking, explains complex concepts, and provides insights into how Enable Banking’s technology can transform their operations.
“It’s not just selling, but it’s about giving insight into the industry and helping clients understand what’s possible,” she says.
Driven by Innovation and Transparency
Sofiia was drawn to Enable Banking because of the company’s commitment to innovation and transparency.
“Innovation is at the heart of everything we do. We stay on top of fintech trends and constantly explore new ways to improve services,” she says.
Equally important is the company’s transparent approach to sensitive data. Sofiia frequently explains to clients that Enable Banking is a neutral connectivity provider, meaning the company does not store customer data, but it simply facilitates secure communication between banks and their clients.
“Transparency is key. Clients need to know exactly how their data is handled, and at Enable Banking, they can trust us completely.”
Learning, Growth, and Collaboration
Sofiia emphasises the value of continuous learning in her role. Since joining Enable Banking, she has immersed herself in the rapidly evolving world of open banking, staying up to date on PSD3, open finance, and industry developments.
“Educating clients also means educating myself. The ability to grow alongside my clients and team has been one of the most rewarding parts of my role.”
She also highlights the company’s supportive culture, where colleagues motivate, guide, and share knowledge generously.
“There’s patience, education, and encouragement at every level. It’s the most supportive learning environment I’ve ever experienced.”
Success in Everyday Wins
For Sofiia, success isn’t always measured in large milestones, it’s found in everyday progress.
“Every day, we implement something new, face challenges together, and celebrate small wins. That consistent progress is what makes this role so fulfilling.”
Her advice to anyone entering open banking is to embrace the learning curve without feeling overwhelmed by technical terms or regulatory complexity.
“The open banking community is incredibly supportive. Seek guidance, learn continuously, and don’t be intimidated — if I can do it, you can too.”
Sofiia’s story shows how education, innovation, and trust can transform not only client relationships but also career growth in fintech. At Enable Banking, we’re proud to have team members like Sofiia, whose passion for teaching, curiosity, and commitment to transparency make a real difference every day.
